About Us
🧡 About Us – Moyo Elikia
Rooted in Heritage. Powered by Nature. Inspired by You.
At Moyo Elikia, we believe that wellness is best when it's simple, natural, and time-tested. Our name means “Heart of Hope” and that’s exactly what we stand for. We’re here to restore hope in traditional beauty and self-care, starting with the powerful healing treasures of Africa.
Though proudly based in the United States, our soul is deeply connected to the rich traditions of African wellness. Every product in our store from Chebe oil to Dudu Osun soap, is carefully sourced from trusted producers across Africa and brought to you with purpose.
Our Story
Moyo Elikia was founded by a passionate advocate for natural wellness who wanted to bridge the gap between Africa’s heritage and the growing demand for clean, effective beauty and health products. Living in the U.S., we saw how many people were turning to chemical-heavy solutions unaware that Africa has long held the answers to radiant skin, strong hair, and vibrant health.
So, we created a store that makes it easy to access these treasures, without having to travel across the globe. We work directly with African communities to bring you genuine products with real benefits and we do it all from the convenience of our U.S. base.
Our Mission
To reconnect people with nature by delivering authentic African health and beauty products ethically sourced, expertly handled, and rooted in ancestral knowledge.
We exist to help people:
- Heal naturally
- Embrace their roots
- Trust what they put on their skin and in their body
Our Journey
What started as a small passion project has grown into a trusted brand serving customers across the U.S. and beyond. But we’ve never lost sight of our mission:
To respect African traditions, uplift African producers, and deliver excellence to our customers.
Our team works hard to:
- Ensure every product is genuine and unprocessed
- Partner with ethical, community-based African suppliers
- Package and ship directly from the U.S. for faster delivery and easier customer care
Our Core Values
🟠 Authenticity – Our products are real, pure, and time-honored.
🟠 Integrity – We believe in what we sell and use it ourselves.
🟠 Empowerment – We support African communities through fair sourcing.
🟠 Wellness First – Your health is our priority inside and out.
🟠 Global Connection – African roots, American access, worldwide reach.
Our Vision
To be a trusted bridge between Africa’s natural healing traditions and modern customers worldwide, starting right here in the U.S.
We envision a world where:
- People rediscover the power of traditional African care
- Clean beauty and health solutions are easily accessible
- African culture is celebrated, not overlooked
Join the Moyo Elikia Family
When you shop at Moyo Elikia, you’re not just buying a product
You’re supporting communities, embracing generational wisdom, and investing in a healthier, more natural version of yourself.
Welcome to the heart of hope. Welcome to Moyo Elikia.